Advertising Disclosure
What we will and will not sell, how adverts are labelled, and why no advertiser sees a recipe before it publishes.
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Running a site costs money. This page explains how we cover that and what advertisers do not get.
What we may carry
Display advertising, served in clearly delineated slots and visually distinct from editorial content. Occasional sponsored content, which would be labelled as such at the top of the page, before the content begins, in the same size text as the body.
What we will not sell
- Mentions, recommendations or links inside a recipe guide. Not at any price.
- Changes to a method, an ingredient choice or a conclusion.
- Pre-publication review. No advertiser sees a guide before it goes live or has any say over it.
- Removal of a criticism. If we say a shortcut does not work, paying us will not change that.
Separation
Whoever handles advertising has no input into what we publish, and the authors are not told which advertisers are running when they write. This is easy for us to maintain because we are a two-person site, and we would rather say it plainly than leave it implied.
Labelling
Anything paid for is labelled as advertising or sponsored, positioned so you see the label before the content, and never styled to resemble an ordinary guide. If you ever find something on this site that looks like editorial but reads like an advert, tell us through the contact page, because that is a mistake on our part.
Third-party ad technology
Advertising served by third parties may set cookies and collect data about your browsing according to their own policies, which we do not control. Our cookie policy explains what is set and how to refuse it, and our privacy policy covers what we hold.
Affiliate links
Affiliate arrangements are covered separately in our affiliate disclosure.